+1 GROUP

Rebrand

The Brief

+1 Group, formerly Brown Baldwin, an accounting and financial advisory in Aurbry, recently required a rebrand after some partner changes.

The Outcome

Brown Baldwin required a complete branding exercise including researching market competitors, naming conventions and copy for the tag line.

We sought to create a brand that was inclusive, that gave the feeling of partnering with its clients and working together to continue to grow. +1 Group and playing with the term of 'addition' allows us to hit that mark.